For Marketing Students =)
A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:
You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!"
- That's Direct Marketing
One of your friends points at you and says: "He's very rich. Marry him."
- That's Advertising
You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me."
- That's Telemarketing
You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?"
- That's Public Relations
She walks up to you and says: "You are very rich! Can you marry me?"
- That's Brand Recognition
You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.
- That's Customer Feedback
You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap.
Before you say anything, another person come and tells her: "I'm rich. Will you marry me?" and she goes with him.
- That's Competition Eating into your Market Share
Before you say: "I'm rich, Marry me!" your wife arrives.
- That's Restriction for Entering New Markets
A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:
You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!"
- That's Direct Marketing
One of your friends points at you and says: "He's very rich. Marry him."
- That's Advertising
You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me."
- That's Telemarketing
You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?"
- That's Public Relations
She walks up to you and says: "You are very rich! Can you marry me?"
- That's Brand Recognition
You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.
- That's Customer Feedback
You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap.
Before you say anything, another person come and tells her: "I'm rich. Will you marry me?" and she goes with him.
- That's Competition Eating into your Market Share
Before you say: "I'm rich, Marry me!" your wife arrives.
- That's Restriction for Entering New Markets




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